Domain: Shame, Guilt & Inner Critic 3-5 min read Updated: 2026-01-15

When the Standard Keeps Moving

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When the standard keeps moving, effort never meets arrival.

Just as you approach, the line slides ahead.

This teaches striving without rest.

The goal was never meant to be reached; it was meant to keep motion going.

Naming the movement exposes the mechanism.

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Frequently Asked Questions

Why does it feel like as soon as I reach a goal, the "standard" moves further away?

This is the "Moving Standard" trap of the Reward & Pursuit system. To keep you in pursuit mode, the brain recalibrates "enough" the moment you achieve a goal. Identifying this shifting standard allows you to stop the chase. You realize the "bar" isn't a reflection of reality, but a mechanical carrot designed to keep the engine running. Naming it allows you to step off the treadmill and claim your win.

How do I find satisfaction if the standard is always moving?

You anchor your satisfaction in the Process of Completion rather than the achievement of the standard. In the model, "enough" is a state of the nervous system, not a number on a scale. By focusing on the "landing" of each task—taking a moment to feel it being "done"—you reclaim the satisfaction that the moving standard is trying to steal. You decide when the loop is closed.

When the Standard Keeps Moving